AR/VR becomes powerful when it solves real problems, not when used as novelty.
High‑value applications
• Product simulation
• AR wayfinding
• Immersive storytelling
• Training environments
Design principles
Keep experiences short, accessible and optional. Ensure sanitisation.
Integrate intentionally
Tie AR/VR to objectives and provide take‑home assets.
Measure impact
Track dwell time, completion and conversions.
FAQs
Q: When does AR/VR add real value?
A: When it enhances education, navigation or hands‑on exploration.
Q: Do all attendees enjoy AR/VR?
A: Provide alternatives for guests preferring traditional formats.
Book an AR/VR suitability assessment.
By Ben Yeoh