Event technology vendors are very good at demonstrating features. By the end of a platform demo, you will have seen AI-powered matchmaking, personalised agenda builders,…

Most hybrid programmes are built backwards. The in-person schedule gets locked in first, and then someone asks: how do we stream this for online delegates?…

Five years ago, hybrid events were a workaround. Organisations scrambled to stream their in-person programme to delegates who could not travel and called it hybrid.…

For a long time, event sponsorship was sold on visibility. Logo on the lanyard. Name on the signage. Mention from the stage. Brands paid for…

You sent the prospectus. You followed up. Then silence. Sponsorship sales stalling is one of the most frustrating experiences in event management, particularly when you…

Every year, event teams spend weeks building sponsorship packages. They carefully design the tiers, list the benefits, polish the PDF, and send it out. Then…

For a long time, event measurement was treated as something optional. Nice to have, but not essential. It was often seen as something only large…

If your prospectus reads like a list of inclusions, you’re not alone. Many organisations still sell sponsorship as exposure, while sponsors are asking for outcomes.…

When you welcome first-time exhibitors, you’re not just selling a booth—you’re building confidence. A practical **first-time exhibitor** toolkit helps suppliers show up prepared, which improves…

Good **exhibition design** isn’t just about filling space. It’s about creating a delegate journey that encourages meaningful conversations—while helping exhibitors achieve real outcomes. Start with…